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Social Media 101: Plan Your Social Media Marketing Strategy Effectively with These Powerful Tools

Want to plan your social media strategy better? There are many tools you can use for social media scheduling. A good workflow is required to plan and execute the plans in a better way. It ensures coordination within your team for the proposed social media strategy.

Here are some of the premier tools for planning an impactful and results-driven social media strategy:

  • ContentCal

It is easy to use and powerful social media scheduler. You can put your social media calendar in one place as well as aid in the planning and approval stages. This platform is versatile; you can add your team members, clients and the manager. The role is assigned to every person like if one creates the content; another person reviews it and makes suggestions.

No one can publish the content by none other than the manager himself so, in case of mistakes, he will rectify it before publishing. ContentCal allows you to add multiple social media accounts and separate them in different calendars. The content analysis and performance can be analyzed like followers, growth, engagement, best posting times, etc. The best thing is you can respond to messages and comments while monitoring the social media activity.

  • CoSchedule

CoSchedule is a great option to amplify all marketing campaigns. It is easy to use but you need to invest time to learn its diverse features and make most of them. It gives the flexibility to create a calendar for your marketing efforts not only social media but email marketing and other campaigns. 

You can outline each step in workflow templates for the marketing campaign. Before the scheduling, you can create and plan your calendar. You can schedule or publish the best ideas in the calendar. Without leaving your browser, you are allowed to schedule the updates in bulk and share other content you find online. A manager can track and review all the progress by the team.

Other features like Best Time Scheduling which schedules your updates for best possible times and based on analytics. ReQueue re-posts your top performing social media post using artificial intelligence to avoid the gaps in the schedule.

  • Hootsuite

Hootsuite is one of the popular social media tools. In the business plan, you can add 5-10 team members and get most features. Like the aforementioned tools, you can add users/team members and set their permissions. Custom permissions are also a feature to allow them to take fix actions. Team members can give their suggestions in drafts space before publishing the content. 

In Hootsuite, you get all the social media management features including the social media calendar, scheduling your updates, monitoring, analysis etc.

  • Sprout Social

It is a major social media management tool with the main features for team collaboration. Sprout Social has a shared publishing calendar to plan the content. You can give permission to someone who can approve the update and other team members cannot. The team members can save their content ideas where they can discuss it and refine for publishing. 

Apart from social media planning, you get a myriad of features like collaborating with your team, check the team performance and know how much time your team has spent on completing the tasks.


If you are relying on too many tools for social media collaboration, you are taking the wrong road. You should go for one tool instead, where you can do an actual collaboration like discussing ideas, approving them etc., scheduling, and publishing the updates. Not to mention, you will save many hours for planning and scheduling the social media content.

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